The ASEAN Promotional Chapter for Tourism (APCT) India got together in New Delhi to launch the VISIT ASEAN @ 50 celebrations that endorses ASEAN (Association of South East Asian Nations) as a single and collective tourism destination to the Indian audience. ASEAN will attain 50 years in 2017 and the campaign is in commemoration of the golden jubilee of the association. APCT was conceived by the member countries of the ASEAN as part of its efforts to leverage the tremendous tourism potential of the region.Speaking on behalf of APCT India, His Excellency Datuk Naimun Ashakli Mohammad, High Commissioner of Malaysia, said, “India has consistently been one of the top 10 tourist generating markets to South East Asia. Visit ASEAN @50 covers a series of selected products and offers, one of which is ASEAN Tourism Packages. They are offered by travel agents from the ten ASEAN countries and made available on the ASEAN Tourism website (www.aseantourism.travel) and consists of attractive tour packages that promote dual and triple destinations in a single package.”Around 150 members of the trade fraternity, media and high level officials attended the meet. Malaysian High Commissioner handed over the APCT Chairmanship to Singapore High Commissioner. Go ASEAN video was also shown to the audience.Officials at APCT India opined that accessibility is a key requirement for the success of tourism and it would be imperative to connect every tourist destination in ASEAN into the overall integrated transport and communications network that moves people, information and goods swiftly. Smaller schemes such as the Cambodia-Thailand single visa have already been implemented and they have proven successful.Visit ASEAN @ 50 campaign hopes to attract more than 121 million tourist arrivals to the region and increase tourism receipts to USD 83 billion. Last year the ASEAN region saw close to 109 million visitors with Thailand, Malaysia, Singapore, Indonesia and Vietnam, being the top five visited countries.