BESydney aiming for record year

first_imgBESydney has already secured 34 events for this financial year Sydney’s convention bureau, Business Events Sydney (BESydney) says it is well on its way to delivering 2011/12 results “above and beyond” the AU$186.5 million earned by the company the year before.Just two months into the new fiscal year, BESydney has secured 34 events estimated to be worth AU$69 million to the New South Wales economy. BESydney acting chief executive Lyn Lewis-Smith said the company’s strategies were “definitely paying off”.“Aligning our bid focus to the NSW Government’s priority growth sectors and increasing our efforts within the Asian market have seen Sydney enjoy a very strong start to the financial year,” Ms Lewis-Smith commented.As well as highlighting the economic benefits events brought to NSW, the acting BESydney boss pointed to the “opportunities for knowledge sharing and networking, and trade and investment” successful tenders produced. “Business events bring like-minded professionals, often at the pinnacle of their field, to our doorstep and help to raise awareness of Australia’s intellectual capital,” she said. “Beyond the tally of tourism receipts, business events deliver far-reaching legacies across sectors that will help to grow NSW’s future prosperity.”BESydney head of bidding Virginia Loyola said the team was working towards “a record year”, calling the early results “really inspiring”.“Hard work, coupled with a strong, clear vision, has resulted in good wins to date and there are more to come,” Ms Loyola remarked. “Whether it’s securing international conferences, national conventions and symposiums, or incentive travel from the Asian market, Sydney is competing strongly as a global city and a leading business events destination.” Source = e-Travel Blackboard: M.Hlast_img

Posts Tagged with…

Write a Comment

Your email address will not be published. Required fields are marked *